Facebook advertising is a powerful tool for reaching your business goals efficiently. It provides a cost-effective way to market your products and services to the millions of people who use Facebook every day. Facebook advertising can be used to promote products or services or raise awareness of causes and events.

One vital aspect of advertising on Facebook is knowing how to target specific audiences based on criteria like age or other demographic information, location, interests and hobbies, or more. For instance, Facebook lets you target someone like “a 30-39 year-old woman who enjoys reading and baking” or “A 20-29 year-old man who plays video games and has been to the movies recently.”

While advertising on Facebook can be extremely lucrative when done right, doing it right requires expertise – which is where consultants and agencies like DigitalCare come in. Facebook advertising agencies like ours bring in-depth knowledge and experience to help you navigate the complexities of Facebook advertising and maximize your ROI.

A Facebook advertising agency – like DigitalCare, hi, that’s us! – is a team of experts that specializes in the creation, management, and optimization of Facebook ad campaigns like the ones you’re thinking about running. They’re experienced in core competencies like developing conversion-focused ad copy, helping you craft compelling offers, and using data-driven insights to optimize your campaigns and get better results.

The best Facebook advertising agencies, like DigitalCare, are adept at transforming your ad budget into more qualified leads, helping you find ideal clients, and boosting your ad ROI (also called Return on Advertising Spend, or ROAS).

Whether you’re a small business or a global enterprise, working with a Facebook advertising agency can be a strategic move to help you achieve your advertising goals more efficiently and cost-effectively.

Not every business has the time, resources, or expertise required to effectively manage Facebook ad campaigns. In today’s highly competitive landscape, creating a simple ad and posting it to Facebook probably won’t get the results you’re hoping for. Facebook advertising agencies like DigitalCare offer a strategic, highly experienced approach to Facebook advertising, and can help you make effective and efficient campaigns with highly targeted ads that are tailored to a specific audience.

Think of a Facebook advertising agency as a plug-and-play system for scaling your ad spend on Meta platforms like Facebook or Instagram without needing to hire or manage additional full-time team members. When you become the client of a Facebook advertising agency, they’ll take on all the responsibility of creating, optimizing, and monitoring your Facebook campaigns, letting you focus on the other critical elements of your business.

The best Facebook advertising agencies, like DigitalCare, know how to use and analyze data to identify trends, adapt to changes in the advertising landscape, and ensure your Facebook ad campaigns are performing their best.

Facebook ad agencies like DigitalCare typically have a systematic approach that’s aimed at delivering highly successful ad campaigns for their clients’ businesses.

Depending on the agency’s staff expertise, they might focus on Facebook and other Meta properties like Instagram, or they might have more general experience with paid online advertising on a number of platforms, like Google or Bing. They also might specialize in a given field of client work, like B2B, SaaS, or ecommerce.

In general, the services of a Facebook ad agency can be broken down into three parts:

• Creating compelling ads: This is a multi-phase process that starts with understanding their clients’ goals – are they increasing brand awareness, launching new products, or trying to get more customers? – and researching their clients’ industry and competitors. Once the research is complete, the agency will decide on the right ad formats and messaging tone to effectively reach the target audience, and will create engaging visual creatives and compelling written copy to best resonate with that audience.
• Technical setup: It’s not too difficult to set up your ads on Facebook – but it can be challenging to do so to enable efficient future ad campaign management. This part includes configuring a Facebook business page, setting up custom audiences, creating dynamic product ads, and more, all while ensuring compliance with Facebook’s ad policies.
• Ongoing optimization: The best Facebook advertising agencies, like ours, continuously monitor the performance of their Facebook ad campaigns. They analyze data, identify areas for improvement, and make strategic adjustments to optimize ad spend and maximize ROI. This is critical to achieving long-term success with your Facebook ad campaigns and growing your business’ bottom line.

There are many reasons you need to work with a Facebook advertising agency like DigitalCare – here are just three of them.

• Time constraints: Managing and scaling Facebook ad campaigns can be time-intensive. Businesses, especially small and medium-sized ones looking to grow, might lack the resources to devote sufficient time to this task. A Facebook advertising agency offers a solution by handling the complexities of campaign management, which frees up business owners and managers to focus on core operations.
• Specialized expertise: Even within the already-specialized field of digital marketing, Facebook advertising is its own beast. Even if you have experience in marketing, mastering the nuances of the most effective Facebook campaigns can be challenging. An agency lets you skip all of that, bringing specialized knowledge and expertise to ensure your ad campaigns are executed effectively and efficiently.
• Access to tools and resources: Agencies don’t just bring expertise and knowledge, they often have access to various tools and resources that help them better target your audiences, track performance, and optimize your ad campaigns. This helps businesses like yours achieve better results.

Partnering with a Facebook advertising agency like SevenAtoms can bridge the gap between your marketing goals and your available resources by allowing you to tap into their expertise. This saves you time and maximizes the impact of your advertising efforts.

Every facebook advertising agency is different, and costs differ from agency to agency, too. In general, you can expect to encounter a number of different pricing models, which include:

• Percentage of Ad Spend: In this model, agencies charge a percentage of your total ad spend as your fee, so the more you spend – and the more work they do – the more you pay. This can be a great option for businesses with a fluctuating or inconsistent ad spend.
• Fixed Monthly Fee: At the other end of the spectrum is this option, where you pay the same amount regardless of how much or how little you spend on advertising. This is a less common model, but can be thought of as having the ad agency on retainer.
• Fixed Fee + Ad Spend %: This is one of the most common models, and combines the two above. Every month you will pay a fixed fee that covers normal agency services as well as a percentage fee based on ad spend. This provides more predictability in terms of cost while still reflecting changes based on ad budget and the amount of work that needs to be done by the agency.
• Fixed Fee Into Ad Spend %: Had enough of these combinations yet? In this model, there is a fixed up-front fee that covers onboarding, industry research, campaign setup, and the like – and then, moving forward, you pay based on your ad spend. This is another common model.
• Fixed Fee + Revenue Share: This is similar to the “fixed fee plus ad spend %” model, but rather than a percentage of your costs, the agency takes a percentage of your revenue, which aligns their success with your business’ success.

Whichever model works best for your business depends on its size, goals, and budget. It’s also important to note that prices vary based on the scope of services offered by the agency, and more comprehensive services will likely come with a higher price tag. You get what you pay for!

If you want to start working with DigitalCare – great! We make onboarding a snap. First, contact us and we’ll get you set up with a free consultation and account audit to get a sense of where your business and its Facebook campaigns are at. Afterwards, we’ll send you a proposal and set up a call to review the proposal and our findings. If you want to take the next steps with us, we’ll send you a contract and start the onboarding process.

During that process, we’ll begin the research process where we try to understand your business and your customer base as well as any key competitors and what they might be doing on Facebook. We’ll consider customer profiles and personas and develop a strategy to best reach them through Facebook advertising.

Afterwards, we’ll set up the ads based on our research, including compelling written copy and visual creatives, launch the campaigns, and monitor and adjust as necessary.